APP STORE INSIGHTS AT A GLANCE

In this guide, we’ll walk you through the key areas available in the app store analytics section so you can better track how your app is performing across iOS and Android platforms.

Overview

The overview section helps you understand how well your app listing is converting. It shows data like total impressions (how many users have seen your app), product page views, and the percentage of users who went on to install the app. This gives you a clear picture of how your app is being discovered and how it’s performing on the store.

Acquisition

Here, you’ll find insights into where your app downloads are coming from. Whether users landed on your app from search results, external links, this section breaks it down for you. You can easily adjust the data view using the filter menu on the top right to focus on different traffic sources.

Metrics

The Metrics tab tracks how your app listing is being interacted with over time. It shows daily trends in page views and other interactions, helping you identify patterns and spot opportunities to optimize your listing or marketing.

Retention

Retention shows how many users are returning to your app after the initial download. This is crucial for understanding long-term engagement. You’ll be able to see how many users activated the app and how often they come back.